Product Design
Designing user-centered enterprise products that solve complex business challenges and deliver measurable business value.
- UX Strategy
- Product Design
- Interaction Design
- Information Architecture
- Design Systems
Priyanka Verma
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About Me
I am a UX Architect and Product Design Leader with 17+ years of experience helping government and enterprise organizations transform complex business challenges into intuitive, scalable, and user-centered digital products. Throughout my career, I have partnered with business stakeholders, product owners, engineering teams, and government decision-makers to design enterprise platforms that improve operational efficiency, enhance user experience, and support digital transformation initiatives.
My expertise spans Product Design, UX Strategy, Enterprise UX, Information Architecture, Interaction Design, Design Systems, Design Governance, Accessibility, and AI-augmented design. I have led the complete design lifecycle—from discovery and workflow analysis to prototyping, implementation validation, UAT, and continuous product improvement—across web, mobile, dashboards, and workflow-driven applications.
I enjoy building collaborative design cultures, mentoring teams, and creating products that simplify complexity while delivering measurable business value.
Areas of Expertise
Enterprise UX
Creating intuitive digital experiences for enterprise platforms, workflow-driven applications, and large-scale digital transformation initiatives.
- Enterprise Applications
- Government Digital Platforms
- Workflow & Process Design
- Dashboard Design
- Digital Transformation
Design Leadership
Leading cross-functional teams, driving design excellence, and aligning user needs with business objectives through collaborative leadership.
- Cross-functional Leadership
- Stakeholder Management
- Design Governance
- Mentoring & Team Development
- Agile Collaboration
Research & Strategy
Applying research-driven insights and strategic thinking to design intuitive, accessible, and scalable user experiences.
- User Research
- Journey Mapping
- Usability Testing
- Accessibility (WCAG)
- Design Thinking
Technical Fluency
Collaborating closely with engineering teams to ensure technically feasible, implementation-ready, and high-quality digital experiences.
- Figma & Prototyping
- HTML & CSS Understanding
- Responsive Design
- Power BI & Data Visualization
- Implementation Validation & UAT
AI & Emerging Design
Exploring AI-powered experiences to create smarter, more efficient, and future-ready digital products.
- AI-Augmented Design
- Conversational UX
- AI Chatbot Experience
- Prompt Engineering
- Human-Centered AI Workflows
Career Highlights
+
Years Experience
+
Enterprise Products & Solutions Delivered
+
Enterprise UX Strategy Initiatives Led
National Digital Platforms Tranformed
Millions
Users Impacted Through Government Platforms
Career Journey
UX Architect
Corporate Infotech Pvt. Ltd. | Feb 2019 – Mar 2026
Led UX strategy, enterprise product design, and design governance across large-scale government and enterprise digital transformation initiatives. Partnered with ministries, business stakeholders, product owners, and engineering teams to simplify complex workflows into intuitive, scalable digital experiences. Managed a cross-functional team, established design standards, and ensured successful implementation through design validation, accessibility, and governance.
Key Contributions
- Led UX strategy for flagship platforms including NAVJIVAN (MoLE), GovDrive (NIC), PFMS, and AI-enabled ITSM solutions.
- Built scalable design systems and standardized enterprise UX practices.
- Managed cross-functional collaboration across design, development, QA, and business teams.
- Drove implementation validation, UAT support, accessibility compliance, and design governance.
Senior Web Designer
JMC Overseas Pvt. Ltd. | Jul 2016 – Jan 2019
Designed responsive websites, digital marketing assets, and branding solutions while coordinating design execution and ensuring consistent user experiences across client engagements.
Independent UI & Web Designer
Priyanka Creations | Feb 2013 – Jun 2016
Provided UI design, website layouts, visual concepts, and digital assets for diverse client projects. Collaborated directly with clients to understand business requirements, translated them into design concepts, and refined deliverables through iterative review cycles, ensuring high-quality visual communication and client satisfaction.
IT Expert
EdCIL (India) Ltd. – Ministry of Human Resource Development | Jun 2010 – Feb 2012
Contributed to digital communication initiatives by managing and enhancing the Ministry's web presence and designing visual assets, including the MHRD Newsletter. Collaborated with internal stakeholders to ensure timely updates, consistent branding, and effective dissemination of information across digital channels.
Early Career Foundation
2005 – 2010
Built a strong foundation in web design, multimedia, and interactive content through progressive roles at Razorgator Technologies and ORQO Design House, developing expertise in visual design, Flash-based interactive media, HTML/CSS, and digital communication.
Enterprise Design Framework
Discover
→
Research
→
Strategize
→
Design
→
Validate
→
Govern & Optimise
Design & Delivery Ecosystem
Tools and technologies that support my end-to-end design, collaboration, delivery, and AI-assisted workflow.
Design
- Figma
- FigJam
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
Collaboration
- Jira
- Confluence
- Miro
- Microsoft Project
Development
- HTML5
- CSS3
- Bootstrap
- Responsive Design
- JavaScript
AI Workflow
- ChatGPT
- Prompt Engineering
- AI-assisted Design
- Conversational UX
Featured Case Studies
Explore a selection of enterprise projects where I led UX strategy, design, and delivery to solve complex problems and create impactful digital experiences.
Project Overview
Government
Navjivan
National Digital Platform for Indian Labour Welfare
A unified digital platform for the Ministry of Labour & Employment to streamline registration, benefits, inspections, and grievance redressal for millions of workers across the country.
Challenge
Manual monitoring of bonded and child labour cases made victim identification, interdepartmental coordination, and timely intervention difficult.
Strategy
The solution focused on unified digital workflows, guided user journeys, role-based experiences, a scalable design system, accessibility-first principles, and design governance.
Impact
Simplified complex workflows into a unified, accessible platform improving efficiency, transparency, and citizen satisfaction.
Project Overview
Enterprise SaaS
GovDrive
Secure Enterprise Cloud Storage Platform for Government Organizations
GovDrive is a secure enterprise collaboration platform developed for the National Informatics Centre (NIC). As UX Architect, I defined the UX strategy and designed platform-specific experiences across web, desktop, dashboard, and mobile applications, creating a scalable and intuitive digital workspace.
Challenge
Design a secure enterprise cloud platform that delivers optimized user experiences across web, desktop, dashboard, and mobile applications while balancing security, usability, and platform-specific workflows.
Strategy
Platform-specific experience design, information architecture optimization, role-based user experiences, dashboard experience design, scalable design systems, and design governance.
Impact
Delivered intuitive platform-specific experiences that simplified document management, improved navigation, and created a cohesive enterprise ecosystem across web, desktop, dashboard, and mobile applications while maintaining a consistent product identity.
Project Overview
Public Finance
PFMS
Public Financial Management System Revamp
PFMS Website Revamp is a modernization initiative for the Public Financial Management System (PFMS), Ministry of Finance. As UX Architect & Project Coordinator, I led the UX strategy, information architecture, stakeholder coordination, and accessibility-driven redesign to deliver a modern, scalable, and user-centric government portal aligned with GIGW standards.
Challenge
Modernize a large government financial portal while improving usability, accessibility, and information discoverability without disrupting existing user workflows.
Strategy
UX strategy, information architecture, stakeholder collaboration, accessibility-first design, responsive experience, reusable design patterns, and implementation governance.
Impact
Delivered a modern and accessible digital experience that simplified navigation, improved content discoverability time by 45%, and established a scalable foundation for the future PFMS ecosystem.
Project Overview
AI + Enterprise
AI-ITSM
Intelligent IT Service Management Dashboard
An AI-enabled ITSM dashboard developed for ONGC to simplify IT service monitoring and support operations. I designed the analytical dashboard and conversational AI experience, enabling users to access insights and assistance through an intuitive, data-driven interface.
Challenge
Transform complex IT service data into actionable insights while enabling faster issue resolution through AI-assisted interactions.
Strategy
Dashboard-first UX, data visualization, conversational AI, workflow simplification, user-centered analytics, and enterprise usability.
Impact
Created an intuitive monitoring experience that improved data visibility, simplified decision-making, and demonstrated the integration of AI into enterprise support workflows.
Recognitions of Excellence
Awards spanning 2011 to 2025 across major launches—GovDrive project excellence, PFMS Website revamp, SNA Dashboard delivery, and MHRD Newsletter creation—demonstrate a long-standing commitment to impactful design, innovation, and dependable ownership in high-visibility government projects.
GovDrive- Various Products for different platform 2025
Delivered 3 UX products within three months timeline. Awarded ‘Outstanding Performance in GovDrive Project’ by CIPL
PFMS-Website launch 2024
Inaugurated by Finance Secretary Mr. T.V. Somnathan. Recognized by Joint CGAs, Dpt. CGAs, and ACA for excellent coordination among teams and prompt client-requested updates.
Awarded ‘Best Engineer of the Month’ by CIPL
PFMS-SNA Dashboard launch 2022 Award
Inaugurated by Finance Minister Smt. Nirmala Sitharaman. Awarded an appreciation certificate by the Joint CGA for independently delivering innovative designs and presentations.
MHRD Newsletter launch-2011
Independently designed an outstanding newsletter, leading to its successful inauguration by MHRD Minister Mr. Kapil Sibal, showcasing exceptional creativity and dedication.
Testimonials
Words from those who’ve witnessed my work—leadership, design thinking, and delivery at their best.
Priyanka combines strategic design thinking with flawless execution. Her leadership on PFMS and GovDrive projects elevated both quality and delivery speed. She consistently transforms complex requirements into clean, intuitive user journeys. A dependable team lead who brings clarity, structure, and creativity to every project.
Mr. Abhishek Srivastava
Assistance Vice President
Working with Priyanka has always been seamless. She understands stakeholder needs quickly, communicates effectively, and delivers polished designs with exceptional attention to detail. Her ability to balance user needs, accessibility standards, and technical realities sets her apart.
Ms. Chitra Madan
Under Secretary, MoLE
Priyanka is one of the most supportive and collaborative UX professionals I’ve worked with. Her design expertise, calm problem-solving attitude, and willingness to mentor others make her a pillar of every team she is part of.
Mr. Amit Agrahari
UIUX Designer, Colleague
Her eye for design is unmatched. Priyanka elevates every project with thoughtful direction, refined aesthetics, and a strong sense of ownership. She inspires the team to push boundaries while staying aligned with user goals.
